DIY or Die Trying

I was indulging in a little hard-earned facebook time the other day when something caught my eye. The frontman for a fairly well-known band was thanking his fans for their support of his solo album, ending in the words “DIY or DIE.” 

Camaraderie. Is that the feeling?

The past decade has seen its share of bizarre and, perhaps, jarring events within the music industry. Suddenly, the copies sold aren’t be the point. Musicians that don’t go multi-platinum aren’t even making money from record sales.

(Even if they are, most of it is going back to labels to repay absurd loans.)

Suddenly, merchandise matters. Branding matters. The things you can do on your own are important.Your website, your attitude, your direct connection to your fans is your lifeblood.

As an artist you are presented with a choice. You can sign away your art for someone else to (likely fail to) sell. Or you can give it away and let fans name their price, hoping and believing that somebody will like it enough to come see you play, buy your t shirt, follow you online.

Earlier this week I bought some new boots. They are the same as my old boots, the ones that carried me through the Snowpocalypse of 2011, the ones I stomped to pieces on stage with Micoan.

They are also different; they are new. The scuffs will fall on new places; the weathering will change. They will see me through new struggles and new accomplishments.

This project is different; it is as new to me as these shiny boots. It is about telling stories, stretching myself, and trying things I haven’t before. It is about building relationships with other artists and, more importantly, with people who want to hear more.

Thank you for a being a part of this process. If you’d like to stay up to date on what I’m doing, it’s as simple as clicking the subscribe button at the bottom of the page or throwing  me a “like” over on facebook. The one thing I can promise is that there is a lot in store, and I’m excited to share it with you.

-Colin

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